As a society, we have made lots of progress. However, with the normalizing of discrimination, mistreatment, and shame, we are losing our humanity. Humanity is categorized by our kindness and we are becoming humans without humanity. Our society has a heart problem and only a unified counterculture can fix it. United Front Worldwide (UFW) is a multi-organizational collaboration, started by Good Steward Apparel Brands, to build a counterculture to eradicate inhumanity and normalize kindness. Each organization is like a finger on a hand. Each finger has a purpose and works independently for specific functions. When organizations come together for a purpose, it’s like fingers that form a fist. The fist represents power and unity. 

Mission:

Unite communities, businesses, and organizations worldwide into a United Front, aspiring to fight a culture of inhumanity through storytelling, cultivation of group collaboration, education, outreach, empowerment, and influence.

Vision: 

To build a worldwide counterculture that recognizes systemic mistreatment of any community and individual as inhumane, eradicate inhumanity, and normalize kindness.

Join us for Counterculture Week (May 23-29) with the theme of Kwanzaa 365. The principles of Kwanzaa will be our theme for collaboration, events, and daily counterculture conversations. If we abided by the principles of unity, self-determination, collective work and responsibility, cooperative economics, purpose, creativity, and faith as a community every day, our society would look much different. 

Take the United Front Worldwide Pledge. Commit to standing up to inhumanity and normalizing kindness. Download, share, post on social media and in your organization, and spread the word to others. Let's build a Counterculture together.